In the world of making websites, there’s this thing called “Google E-A-T” that’s getting a lot of attention.


What Does Google E-A-T Stand For?

Google E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. These are the three big ideas Google looks at to decide if a website is good or not.


Why is E-A-T Important for SEO?


First off, there’s “Expertise.” Google wants the stuff on websites to be written by people who know what they’re talking about. It’s like having a good chef cook your food – you want someone who knows what they’re doing.



Then there’s “Authoritativeness.” This is about being seen as a big deal in your field. Like if a famous scientist writes about science, Google sees that as important because they’re a big shot in the science world.



Finally, there’s “Trustworthiness.” This is all about being truthful and reliable. You want people to trust what you’re saying, right? Google feels the same way.


How Does Google Evaluate E-A-T?

Google has its ways of figuring out if a website is up to snuff with E-A-T. They check things like how good the content is, who wrote it, and if the website itself seems trustworthy.


Content Quality

Google wants to see good stuff on websites – things that are helpful and true. They don’t like it when people make stuff up just to get clicks.


Author Reputation

They also look at who’s writing the content. If the person has a good reputation and knows their stuff, Google likes that.


Website Reputation

The website itself needs to have a good reputation too. Google looks at things like how old the website is, who’s linking to it, and if people seem to like it.


Google E-A-T and YMYL Pages

Some pages on the internet are really important because they talk about things like health, money, or legal stuff. These are called “YMYL” pages, and Google takes them super seriously when it comes to Google E-A-T.


Tips for Improving E-A-T

Hire Expert Authors

If you want your website to be top-notch, you need to hire people who know their stuff. Get experts to write for you, and Google will notice.


Establish Author Authority

Make sure the people writing for you are seen as big shots in their field. If they’re famous or respected, Google sees your website as more important.


Enhance Website Trustworthiness

Be honest and transparent on your website. People trust websites that are upfront about who they are and what they’re about.


Common Misconceptions about E-A-T

Some folks think Google E-A-T only matters for certain types of websites, like medical ones. But that’s not true – it’s important for all websites to be trustworthy.


Future Trends in E-A-T

As time goes on, Google will probably care even more about E-A-T. They might start looking at things like reviews and social media to see how trustworthy a website is.



Google’s E-A-T thing is all about making sure the internet is filled with good, trustworthy stuff. By focusing on expertise, authoritativeness, and trustworthiness, websites can improve in Google searches and be more useful to people.